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The Boat Cafe Project
The Boat Cafe project
A Riverside Deli with a historic tale to tell
The Boat Cafe project
A Riverside Deli with a historic tale to tell
Deli
THIS WAS MY FIRST EVER COMMERCIAL PROJECT, IT WILL ALWAYS HAVE A PLACE IN MY HEART & ARCHIVE.
IT WAS BACK IN 2014. I WAS FRESH OUT OF ST MARTINS ART COLLEGE WITH
NO EXPERIENCE.
Deli
LISTEN TO THE SOUNDBITE
THANKFULLY A FRIEND LET ME CUT MY TEETH ON THE TEMPORARY REFURBISHMENT OF A HOTEL, STARTING WITH A NEW RIVERSIDE DELI. IN AT THE DEEP END. IT WAS AN AMAZING DESIGN ADVENTURE
I used old printing letters to create a logo, my first ever branding work. I created a sketch book with the history of the building going back to 1857. This became imagery for the walls. My method was born.
“IT’S GREAT TO HAVE NO CLUE BECAUSE YOU ALSO HAVE NO REPUTATION. THE FIRST YEARS ARE TOTALLY FREE. I STILL KEEP THAT EXPERIMENTAL APPROACH NOW. I DON’T HAVE A LOOK.
IT’S ABOUT YOU NOT ME.”
